02.23.24
Following the success of the first L’Oréal Paris Elvive haircare collection in 2022, the brand has launched a second collection. The new L’Oréal Paris Elvive Hyaluron + Pure collection will include a shampoo, conditioner and an oil-erasing scalp serum.
L’Oréal Paris’ Elvive haircare collections are popular among Millennials and Gen Z as the collection addresses their scalp care concerns. The brand notes, that these consumers prioritize skincare and are starting to focus on scalp care as well.
The L’Oréal Paris Elvive Hyaluron + Plump collection infused Hyaluronic Acid into its formulas to moisturize the scalp and hair.
This latest Hyaluron + Pure collection is designed to exfoliate and purify the scalp through the use of Hyaluronic and Salicylic Acids. When compared to unwashed hair this formula removes dulling residue while hydrating the ends of your hair.
“We are thrilled to partner with Walmart on another exclusive collection that directly addresses an increasingly prevalent consumer need,” said L'Oréal Paris USA president, Ali Goldstein. “Younger generations are prioritizing their scalp care in new ways and the introduction of Elvive Hyaluron + Pure helps democratize their needs at more accessible price points.”
L’Oréal Paris’ Elvive haircare collections are popular among Millennials and Gen Z as the collection addresses their scalp care concerns. The brand notes, that these consumers prioritize skincare and are starting to focus on scalp care as well.
The L’Oréal Paris Elvive Hyaluron + Plump collection infused Hyaluronic Acid into its formulas to moisturize the scalp and hair.
This latest Hyaluron + Pure collection is designed to exfoliate and purify the scalp through the use of Hyaluronic and Salicylic Acids. When compared to unwashed hair this formula removes dulling residue while hydrating the ends of your hair.
Elvive Hyaluron + Pure Collection:
- Hyaluron Pure Purifying Shampoo: It is designed to remove dulling residue with Salicylic and Hyaluronic Acids.
- Hyaluron Pure Rehydrating Conditioner: A lightweight formula with Salicylic and Hyaluronic Acids to hydrate hair.
- Hyaluron Pure Oil Erasing Serum: Infused with Salicylic and Hyaluronic Acids, this serum is designed to remove surface impurities and prevent product buildup.
“We are thrilled to partner with Walmart on another exclusive collection that directly addresses an increasingly prevalent consumer need,” said L'Oréal Paris USA president, Ali Goldstein. “Younger generations are prioritizing their scalp care in new ways and the introduction of Elvive Hyaluron + Pure helps democratize their needs at more accessible price points.”