02.16.24
Actress Pamela Anderson has partnered with Smashbox for a new ‘Isn’t It Iconic? – Two Icon, Serious Power’ campaign. The nostalgic campaign celebrates Anderson’s signature ‘90s look and promotes Smashbox’s Photo Finish Primer.
Although recently Anderson has been known for her make-up-free look, in the campaign she brings back her signature look: glowing skin, thin brows and smoky eyes.
This collaboration contrasts her recent shift in personal style and her acquired stake in skincare brand Sonsie to promote self-empowerment.
On Instagram Anderson posted “To each their own – make-up is a fun extension of who we are, but it isn’t all we are.”
The post includes the Smashbox trailer where Anderson goes back in time to the ‘90s, providing a step-by-step guide on how to achieve her iconic glam look.
‘Isn’t It Iconic?’ campaign features Smashbox's Original Photo Finish Primer, Skin-Balancing Foundation, Always on Gel Liner- in Fishnet, Super Fan Mascara, Be Legendary Lip Pencil- in Medium Brown and Be Legendary Lipstick- in Level Up.
Selena Gomez’s Rare Beauty was named Beauty Packaging’s Beauty Company of the Year, read why.
Although recently Anderson has been known for her make-up-free look, in the campaign she brings back her signature look: glowing skin, thin brows and smoky eyes.
This collaboration contrasts her recent shift in personal style and her acquired stake in skincare brand Sonsie to promote self-empowerment.
On Instagram Anderson posted “To each their own – make-up is a fun extension of who we are, but it isn’t all we are.”
The post includes the Smashbox trailer where Anderson goes back in time to the ‘90s, providing a step-by-step guide on how to achieve her iconic glam look.
‘Isn’t It Iconic?’ campaign features Smashbox's Original Photo Finish Primer, Skin-Balancing Foundation, Always on Gel Liner- in Fishnet, Super Fan Mascara, Be Legendary Lip Pencil- in Medium Brown and Be Legendary Lipstick- in Level Up.
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