02.16.24
Hero Cosmetics, creator of the Mighty Patch pimple patches, has taped creator, podcast host and entrepreneur Alix Earle as its first-ever global brand ambassador.
Earle will be the singular face of the brand’s campaigns that are aimed to spread the message of skin positivity, helping everybody find confidence in their skin and end the stigma around acne. As a brand ambassador, she will also have conversations about her acne journey.
Viewers connected to her through the stories of her friends, family and acne journey. Earle’s unfiltered conversations allowed her audience to feel empowered in their skin.
In 2023 she created the Hot Mess podcast with Alex Cooper’s Unwell network and launched the Alix Earle Scholarship at the University of Miami.
Forbes has listed Earle in its 30 Under 30 2023, for her growth.
Co-founder and CEO of Hero, Ju Rhyu said, “We are so proud to welcome Alix as Hero’s first-ever face of the brand. We admire Alix’s honesty about her acne journey and her skin confidence. She has been a fan of Hero and has shared our solutions with her audience on her own numerous times.”
YSL recently named actor Charles Melton as the newest celebrity to join the MYSLF Fragrance campaign.
Actress Christina Ricci joined Lancer as its latest Global Brand Ambassador.
Also, L’Oréal hair color brand, Garnier Nutrisse recently taped Drew Barrymore to feature on the box of shade 70 Dark Natural Blond.
Earle will be the singular face of the brand’s campaigns that are aimed to spread the message of skin positivity, helping everybody find confidence in their skin and end the stigma around acne. As a brand ambassador, she will also have conversations about her acne journey.
About Alix Earle
Earle is known for her ‘get ready with me videos’ on TikTok, where she gained over 10 million followers across platforms.Viewers connected to her through the stories of her friends, family and acne journey. Earle’s unfiltered conversations allowed her audience to feel empowered in their skin.
In 2023 she created the Hot Mess podcast with Alex Cooper’s Unwell network and launched the Alix Earle Scholarship at the University of Miami.
Forbes has listed Earle in its 30 Under 30 2023, for her growth.
Co-founder and CEO of Hero, Ju Rhyu said, “We are so proud to welcome Alix as Hero’s first-ever face of the brand. We admire Alix’s honesty about her acne journey and her skin confidence. She has been a fan of Hero and has shared our solutions with her audience on her own numerous times.”
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Actress Christina Ricci joined Lancer as its latest Global Brand Ambassador.
Also, L’Oréal hair color brand, Garnier Nutrisse recently taped Drew Barrymore to feature on the box of shade 70 Dark Natural Blond.