01.29.24
Just in time for Valentine's Day, MakeUp Eraser has launched its Strawberry Fields 7-Day Set.
The set includes 7 daily Erasers in pink and strawberry-themed patterns, a matching claw clip, and a laundry bag. rasers are easy to keep clean for reuse by throwing in a washing machine, using a hot setting, then drying using normal heat.
What can the Eraser remove? All makeup, including waterproof mascara, eyeliner, and foundation. The brand's patented water-activated fibers are part of its "SmartEase" technology and will remove makeup, oil, dirt, and sunscreen—using only water.
The Eraser's patented design has densely knit, gentle microfiber ribbons. It is double-sided to cleanse and then exfoliate. Dermatologist-approved, the Eraser will remove all impurities from pores without damaging the skin barrier, the brand says.
Users are advised to wash the Eraser to activate the fibers before use, then soak it in warm water. Use the side with short fibers first to cleanse the skin, using circular motions. Next, use the long fiber side (with the tag) to exfoliate.
The Eraser has been clinically proven to remove makeup 2.5 times better than the leading makeup wipe, the brand states—making it a sustainable solution that eliminates the need for single-use wipes.
How long will one Eraser last with normal use? An astounding 3 to 5 years, the brand says— eliminating the need for up to 3,600 makeup wipes.
The MakeUp Eraser is also sensitive-skin-friendly and free of alcohol, astringents, parabens, fragrances, and sulfates.
In 2020, the Original MakeUp Eraser joined a portfolio of brands under parent company Japonesque.