01.24.24
Clean personal care brand Native, which was acquired by P&G in 2017, has introduced its newest innovation and category extension: Whole Body Deodorant.
This new line features deodorant sprays and classic deodorant sticks to deliver fresh ways to fight odor from pits to toes.
“We want to empower people to feel confident in their own skin, even during moments when life, well, stinks,” said Vineet Kumar, CEO of Native. “We’ve found that consumers are having to solve for normal body odor with compensating behaviors like multiple showers, changing clothes in the middle of the day, keeping distance from others, or using products that are not designed to address odor at the source. Native’s Whole Body Deodorants offer an easy and effective way to protect from BO, while boosting confidence so you can go about your day smelling good.”
Both deodorant formulas are dermatologist-tested, apply clear on skin and made without aluminum salts, parabens, baking soda, dye or talc.
The deodorants are available in four scents:
The collection will be available to shop online and at major retailers nationwide.
This new line features deodorant sprays and classic deodorant sticks to deliver fresh ways to fight odor from pits to toes.
72-Hour Odor Protection
The deodorants do more than mask BO. Native Whole Body Deodorants are designed to be tough on odors with clinically-proven 72-hour odor protection, while being gentle on sensitive skin and sensitive areas. The products are intended for external use on underarms, chest, underboob, privates and feet.“We want to empower people to feel confident in their own skin, even during moments when life, well, stinks,” said Vineet Kumar, CEO of Native. “We’ve found that consumers are having to solve for normal body odor with compensating behaviors like multiple showers, changing clothes in the middle of the day, keeping distance from others, or using products that are not designed to address odor at the source. Native’s Whole Body Deodorants offer an easy and effective way to protect from BO, while boosting confidence so you can go about your day smelling good.”
Both deodorant formulas are dermatologist-tested, apply clear on skin and made without aluminum salts, parabens, baking soda, dye or talc.
The deodorants are available in four scents:
- Coconut & Vanilla
- Cucumber & Mint
- Lilac & White Tea
- Unscented (Stick Only)
The collection will be available to shop online and at major retailers nationwide.