01.04.24
Kiehl’s Since 1851 (a L’Oréal brand) has announced an exclusive partnership with Jackson Hole Mountain Resort as the official 2024 SPF Partner.
Through this partnership, Kiehl’s will celebrate its spirit of adventure by embracing the extreme climates and conditions of the great outdoors. Where adventure and culture collide, Jackson Hole Mountain Resort offers a rich history, award-winning backcountry access, resort-based guide services, and massive mountain peaks to do just that. This partnership will offer year-round skincare protection to resort patrons.
Together, Kiehl’s and Jackson Hole Mountain Resort will combine digital and out-of-home touchpoints to drive maximum awareness, education, and product trial:
Kiehl’s new Better Screen UV Serum will be spotlighted alongside a variety of best-selling Kiehl’s skincare products for the face and body, including Ultra Facial Barrier Cream, Ultra Facial Barrier Balm, Crème De Corps, Ultimate Strength Hand Salve, Lip Balm #1, and Super Fluid UV Defense.
Also, last year, Kiehl's introduced a first-to-market Acne-Clearing Solution with a formula that features exclusive "liquid patch" technology.
Through this partnership, Kiehl’s will celebrate its spirit of adventure by embracing the extreme climates and conditions of the great outdoors. Where adventure and culture collide, Jackson Hole Mountain Resort offers a rich history, award-winning backcountry access, resort-based guide services, and massive mountain peaks to do just that. This partnership will offer year-round skincare protection to resort patrons.
Together, Kiehl’s and Jackson Hole Mountain Resort will combine digital and out-of-home touchpoints to drive maximum awareness, education, and product trial:
- Digital and out-of-home advertising will spotlight Kiehl’s SPF on prominent ski-lift and base mountain maps and via CRM and social placement.
- Kiehl’s products will be available for retail at Jackson Hole Mountain Resort stores, including Teton Village Sports, Jackson Hole Sports, General Store, and Rodeo.
- Product sampling will be executed year-round at high-traffic Ski Gondolas, Trams, and Private Booking Services, and through consumer events and activations.
- Kiehl’s will host social and media-led giveaways offering consumers the opportunity to win free Jackson Hole Mountain Resort Day-Passes to hit the slopes and experience the partnership firsthand.
Kiehl’s new Better Screen UV Serum will be spotlighted alongside a variety of best-selling Kiehl’s skincare products for the face and body, including Ultra Facial Barrier Cream, Ultra Facial Barrier Balm, Crème De Corps, Ultimate Strength Hand Salve, Lip Balm #1, and Super Fluid UV Defense.
More Kiehl’s News
Kiehl’s recently partnered with Instacart to launch same-day delivery from all 58 Kiehl’s stores across the U.S.Also, last year, Kiehl's introduced a first-to-market Acne-Clearing Solution with a formula that features exclusive "liquid patch" technology.