12.21.23
Oriflame, a beauty and skincare brand, has partnered with Revieve to introduce a digital skincare solution—the AI Skincare Advisor, a beauty tech solution.
This innovation has been designed to assist consumers with discovering personalized beauty products that align with their unique requirements. Other brands that have utilized Revieve’s AI Skincare Advisor include Shiseido and JCPenney.
Crafted to provide a step-by-step overview of the user’s skincare journey, the solution enables consumers to achieve their skin goals faster by matching the selfie skin diagnostic and user data results to Oriflame’s products and treatments.
"Personalization and innovation are always at the forefront of our company’s ideas and values to provide customers with high-quality and accurate recommendations for their skin and makeup needs. Additionally, the Digital Skin Advisor is a vital tool to enable our Brand Partners to drive consultative selling of a complex product, in a professional way," said Marcus Fogel, Vice President of Global Digital Services at Oriflame. “This transformative partnership with Revieve merges skincare, beauty, and the latest retail innovation technology to best serve the next generation of beauty consumers.”
As a result, customers feel more valued and engaged, while brand partners can enhance their sales efforts and increase their earning potential. Unlike traditional in-store consultants, brand partners armed with this digital tool can expertly guide customers through the skincare journey, making tailored product suggestions that cater to every requirement.
The completion rate of the AI Skincare Advisor experience is 80%, with more than 100,000 completed consultations to date. This substantial engagement emphasizes the effectiveness and widespread adoption of this innovative digital skincare solution.
The digital skincare experience will be accessible through multiple channels, providing a convenient experience for users across various platforms. Whether through the Oriflame app or other accessible avenues, customers and brand partners alike can effortlessly access the power of this skincare solution.
“At Revieve, we aim to provide personalized digital experiences to educate and help consumers better understand their skin care needs and goals. Which is why we are excited to partner with beauty global leader Oriflame to leverage our latest AI/AR technology and support their customers on their unique skincare journey,” says Sampo Parkkinen, CEO at Revieve, and frequent contributor to Beauty Packaging.
This innovation has been designed to assist consumers with discovering personalized beauty products that align with their unique requirements. Other brands that have utilized Revieve’s AI Skincare Advisor include Shiseido and JCPenney.
How It Works
To utilize the Digital Skincare Advisor, consumers take or upload a selfie and answer a questionnaire about their skin type and personal skin concerns on Oriflame’s app. Within seconds, users are offered personalized product recommendations and skincare advice based on Revieve's proprietary computer vision technology that analyzes over 120 skin metrics.Crafted to provide a step-by-step overview of the user’s skincare journey, the solution enables consumers to achieve their skin goals faster by matching the selfie skin diagnostic and user data results to Oriflame’s products and treatments.
"Personalization and innovation are always at the forefront of our company’s ideas and values to provide customers with high-quality and accurate recommendations for their skin and makeup needs. Additionally, the Digital Skin Advisor is a vital tool to enable our Brand Partners to drive consultative selling of a complex product, in a professional way," said Marcus Fogel, Vice President of Global Digital Services at Oriflame. “This transformative partnership with Revieve merges skincare, beauty, and the latest retail innovation technology to best serve the next generation of beauty consumers.”
Enhancing Consultant-Customer Interaction
With the introduction of the AI Skincare Advisor, Oriflame's customers can now navigate through a range of beauty products with ease, ensuring they find the most suitable products that cater to their unique skincare needs. This tech solution not only enhances the Consultant-Customer interaction but also fosters trust and loyalty within the Oriflame network.As a result, customers feel more valued and engaged, while brand partners can enhance their sales efforts and increase their earning potential. Unlike traditional in-store consultants, brand partners armed with this digital tool can expertly guide customers through the skincare journey, making tailored product suggestions that cater to every requirement.
The completion rate of the AI Skincare Advisor experience is 80%, with more than 100,000 completed consultations to date. This substantial engagement emphasizes the effectiveness and widespread adoption of this innovative digital skincare solution.
The digital skincare experience will be accessible through multiple channels, providing a convenient experience for users across various platforms. Whether through the Oriflame app or other accessible avenues, customers and brand partners alike can effortlessly access the power of this skincare solution.
“At Revieve, we aim to provide personalized digital experiences to educate and help consumers better understand their skin care needs and goals. Which is why we are excited to partner with beauty global leader Oriflame to leverage our latest AI/AR technology and support their customers on their unique skincare journey,” says Sampo Parkkinen, CEO at Revieve, and frequent contributor to Beauty Packaging.