10.16.23
Skin Proud, the cult Gen Z skincare brand, has expanded its availability by launching at CVS.
Skin Proud says it proudly advocates what Gen Z want and look for in a brand: “high performance, balanced skincare formulations at an affordable price point, powered by an optimum combination of clinically proven actives and skin loving natural ingredients and proudly suitable for all skin types.”
As part of the expansive CVS beauty portfolio, Skin Proud brings their selection of best-selling products, including CVS exclusives Secure the Barrier Skin Barrier Support Cream and Secure the Barrier Skin Barrier Booster Serum alongside TikTok viral favorites Serious Shade and Face Melt, bestsellers Velvet Cloud and Sorbet Skin.
Skin Proud also launched at Walmart and on Walmart’s website in 2021.
“We’re thrilled to see how quickly Gen Zs around the U.S. have fallen in love with Skin Proud. Our partnership with CVS helps us further expand our retail footfall and reach new customers across the U.S.,” said Nora Zukauskaite, global marketing director at Skin Proud.
She added, “We are beyond excited to welcome them into our ever growing super engaged #TeamProud community and provide them with products that are affordable and easy to use which are gently formulated with results driven, science led and natural ingredients that are suitable for all skin types. We will be introducing new customers to our TikTok viral favorites and bestsellers. As the brand continues its rapid growth, we’re proud to be joining CVS’s Beauty in Real Life expanding beauty portfolio.”
Skin Proud is available to buy in store across 131 Beauty in Real Life stores and online at CVS.
Skin Proud says it proudly advocates what Gen Z want and look for in a brand: “high performance, balanced skincare formulations at an affordable price point, powered by an optimum combination of clinically proven actives and skin loving natural ingredients and proudly suitable for all skin types.”
As part of the expansive CVS beauty portfolio, Skin Proud brings their selection of best-selling products, including CVS exclusives Secure the Barrier Skin Barrier Support Cream and Secure the Barrier Skin Barrier Booster Serum alongside TikTok viral favorites Serious Shade and Face Melt, bestsellers Velvet Cloud and Sorbet Skin.
Skin Proud also launched at Walmart and on Walmart’s website in 2021.
“We’re thrilled to see how quickly Gen Zs around the U.S. have fallen in love with Skin Proud. Our partnership with CVS helps us further expand our retail footfall and reach new customers across the U.S.,” said Nora Zukauskaite, global marketing director at Skin Proud.
She added, “We are beyond excited to welcome them into our ever growing super engaged #TeamProud community and provide them with products that are affordable and easy to use which are gently formulated with results driven, science led and natural ingredients that are suitable for all skin types. We will be introducing new customers to our TikTok viral favorites and bestsellers. As the brand continues its rapid growth, we’re proud to be joining CVS’s Beauty in Real Life expanding beauty portfolio.”
Skin Proud is available to buy in store across 131 Beauty in Real Life stores and online at CVS.