06.08.23
Hair care brand superzero has partnered with community marketing creative agency, Song Candy Media to launch a new social media campaign aimed at challenging consumers to consider the importance that shampoo and conditioner play in the journey to hair happiness. According to superzero's research, consumers often take everyday hair care products, such as shampoo and conditioner for granted. However, they found that the journey to a happy hair relationship starts with these foundational products. This inspired them to reach out to Song Candy Media for help translating their message into a fun and entertaining TikTok campaign.