05.01.23
Estée Lauder has tapped Dutch supermodel and activist Imaan Hammam as its newest Global Brand Ambassador.
Hammam joins the current roster of Estée Lauder global talent that includes model Adut Akech and actress Ana de Armas who both partnered with the brand in 2021.
Last year, the beauty company recruited activist and poet Amanda Gorman to star in Estée Lauder brand campaigns. Other spokespersonas have included Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki, and Yang Mi.
Hammam’s first campaign debuts in July 2023.
“Imaan has quickly become an icon in the fashion industry,” said Justin Boxford, Global Brand President, Estée Lauder and Aerin Beauty. “Aside from her phenomenal energy, charisma, beauty and drive, it’s her passion and dedication to advocating for young women everywhere that deeply connects to our brand’s core values and will help us continue to inspire our consumers globally.”
“I am so honored to be part of the Estée Lauder family,” said Hammam. “Estée Lauder has such a rich heritage and some of the most iconic beauty products, but I am most proud to be part of a brand that champions women’s advancement around the world.”
She is a favorite subject of acclaimed fashion photographers Steven Meisel, Craig McDean, Annie Leibovitz, David Sims, Mert & Marcus, Willy Vanderperre, Jamie Hawkesworth, Inez & Vinoodh, and Mario Sorrenti.
She has covered the September issue of American Vogue as well as the Italian, British, French, Mexican, Arabic, Chinese, Spanish, and Japanese editions in addition to Harper’s Bazaar, WSJ, i-D, Elle, and Vanity Fair. She has also starred in campaigns for brands such as Tiffany & Co, Chanel, Versace, Fendi, Moschino, and Calvin Klein, among others.
As a global ambassador for non-profit She’s the First, Hammam advocates for young women from all backgrounds. Recognized for her role as an activist as well as for her contributions to the fashion industry, Hammam was awarded one of Bazaar’s Woman of the Year awards in 2020.
Hammam joins the current roster of Estée Lauder global talent that includes model Adut Akech and actress Ana de Armas who both partnered with the brand in 2021.
Last year, the beauty company recruited activist and poet Amanda Gorman to star in Estée Lauder brand campaigns. Other spokespersonas have included Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki, and Yang Mi.
Hammam’s first campaign debuts in July 2023.
“Imaan has quickly become an icon in the fashion industry,” said Justin Boxford, Global Brand President, Estée Lauder and Aerin Beauty. “Aside from her phenomenal energy, charisma, beauty and drive, it’s her passion and dedication to advocating for young women everywhere that deeply connects to our brand’s core values and will help us continue to inspire our consumers globally.”
“I am so honored to be part of the Estée Lauder family,” said Hammam. “Estée Lauder has such a rich heritage and some of the most iconic beauty products, but I am most proud to be part of a brand that champions women’s advancement around the world.”
About Imaan Hammam
Of Moroccan and Egyptian descent, Hammam grew up in Amsterdam as one of the six children of two immigrants. Hammam made her runway debut in 2013 for Jean-Paul Gaultier, Givenchy, Hermes, Proenza Schouler, Chanel, and Valentino.She is a favorite subject of acclaimed fashion photographers Steven Meisel, Craig McDean, Annie Leibovitz, David Sims, Mert & Marcus, Willy Vanderperre, Jamie Hawkesworth, Inez & Vinoodh, and Mario Sorrenti.
She has covered the September issue of American Vogue as well as the Italian, British, French, Mexican, Arabic, Chinese, Spanish, and Japanese editions in addition to Harper’s Bazaar, WSJ, i-D, Elle, and Vanity Fair. She has also starred in campaigns for brands such as Tiffany & Co, Chanel, Versace, Fendi, Moschino, and Calvin Klein, among others.
As a global ambassador for non-profit She’s the First, Hammam advocates for young women from all backgrounds. Recognized for her role as an activist as well as for her contributions to the fashion industry, Hammam was awarded one of Bazaar’s Woman of the Year awards in 2020.