09.10.22
Sugar Cosmetics, one of India's leading beauty companies, launched the #ShukarHainSUGARHain television commercial.
It features Ranveer Singh and Tamannaah Bhatia, with a guest appearance from Vineeta Singh, co-founder, and CEO of Sugar Cosmetics.
The tongue-in-cheek commercial highlights the brand's transfer-proof lipsticks. The campaign is a celebration of the many different situations and contexts that the brand's core audience finds themselves in—and shows how Sugar always has their back no matter what surprise comes their way. See it via Instagram below.
Commenting on the launch of the commercial, Vineeta Singh, co-founder and CEO of Sugar Cosmetics says, "Today, SUGAR is the makeup of choice for all bold, independent women who refuse to be stereotyped by society's norms...we believe in making beauty fun, accessible and constantly aim at creating clutter-breaking personas. Both Tamannaah and Ranveer are a dynamic duo that have a meaningful connect with Gen Z and millennial audiences and resonate with our brand values."
The ad spot has debuted on television, print, radio, and cinema. It will also be amplified across various mainstream digital, social media channels, and retail touchpoints. The commercial will be aired nationwide in 5 languages including Hindi, Bengali, Kannada, Marathi, Tamil and Telugu, across 50+ prime electronic channels.