05.17.22
Nailboo has announced it has secured Sally Beauty as the brand's first retailer partner.
Nailboo is a flagship brand for Underlining, a beauty and wellness company based out of Miami. The company is led by co-founder and CEO Razvan Romanescu.
"I am thrilled...Nailboo is the fastest growing DTC brand in the nail category since its 2020 launch and has grown immensely in the past two years," says Romanescu.
"We've been able to establish a highly engaged, passionate nail community with our Nailboo Fam customers and knew it was time to move into retail. This is a huge milestone for the brand..." he adds.
Nailboo is the ultimate dip powder nail brand that was created with a simple vision to create salon-grade products available in easy-to-use at-home kits. Their kits are quick, easy and affordable giving long-lasting professional manicures for a fraction of the cost.
Nailboo is now available at Sally Beauty online and in over 2,700 stores across the United States and Canada. All products are non-toxic, cruelty-free and vegan friendly.
Three of the brand's best selling products are the Nailboo Dip Starter Kit, individual Dip Powder Shades, and Max Gloss Polish, which recently launched on April 13th.
Maryann Herskowitz, Group Vice President of Merchandising, Sally Beauty, comments, "People are experimenting more at home and advancing their skills when it comes to hair and nails. We want to match consumer interest by providing the latest, most innovative products."
The brand has plans to launch more SKUs in Sally Beauty in the near future and will be expanding their retail footprint by 2023.