01.06.22
Ahava has selected Centric Software's Product Lifecycle Management (PLM) solution to help execute new product introductions, speed time to market and navigate change.
Centric Software provides innovative enterprise solutions to plan, design, develop, source, and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage, and luxury.
The company aims to help brands achieve strategic and operational digital transformation goals.
With 1,300 SKUs to manage, AHAVA will rely on Centric PLM to make product changes at a much faster rate.
After carefully examining business processes and legacy systems, AHAVA knew they needed a digital transformation solution.
Asaf Hen, VP IT and Information Systems at AHAVA explains, "Having an out of the box solution was important to us because we wanted to avoid time-consuming customization. Centric PLM is highly configurable and will enable us to structure our skincare product development processes as a fast-growing brand while reducing our time to market."
Hen was also impressed with the option to run Centric PLM on the cloud or in house and with the sales process. "When we spoke to major cosmetic brands using Centric PLM, like Kiko Milano, we realized that we could learn from others, and we want to do that. This is exactly why we went with Centric Software."
For more than 30 years, Ahava has been conducting scientific research to transform Dead Sea wonders into skincare. It develops sustainable, high quality, vegan beauty and therapeutic products using the mud and mineral-based compounds from the Dead Sea.