Dermaflash is known for its revolutionary hand-held exfoliating device inspired by the popular med spa procedure, dermaplaning. Guthy-Renker will create and manage the direct response distribution channel for the beauty tool, which is already sold in high-end retail outlets like Neiman Marcus, Nordstrom, Sephora, Ulta and Macys. Earlier this year on QVC, more than 30,000 units were sold in less than a day.
The two companies will are also partner to launch an infomercial to showcase the best-selling device and its related product family. Dara Levy, CEO/founder, Dermaflash, comments, "I am ecstatic that our partnership will provide the opportunity to get this magic wand into the hands of as many women as possible."
Bill Guthy, founding principal and co-chairman of Guthy-Renker Ventures, says, "We are impressed by Dara's instincts in building this business and see significant, global growth potential in the years to come.
Rick Odum, CEO, Guthy-Renker, adds, "Dermaflash is an excellent addition to our portfolio, launching a new category for Guthy-Renker LLC that complements all of our skincare brands."