The products are formulated to combine hair repair technology with essential benefits like color protection, intense hydration, long-lasting volume, and weightless nourishment.
Schwarzkopf lab in Germany conducted vigorous research leveraging Nobel Prize winning technology to bring this new collection to life, the company says.
Martina Spinatsch, Vice President of R&D, explains, "Using virgin hair as our control, we damaged the hair. After just one use of the GLISS Ultimate Repair Shampoo and Conditioner, we found immediate improvement in the look and feel of the damaged hair. We then found significant restoration results in the hair after successive washes. After 20 washes, hair was nearly restored back to its virgin state."
Nadine Berghaus, Vice President (Hair) at Henkel Beauty North America, adds, "We are thrilled to bring our hair care collection to the US."