11.03.16
Things couldn’t be merrier in makeup as the holiday season picks up momentum. According to The NPD Group, in the third quarter of 2016, sales of U.S. prestige beauty products hit $3.5 billion— a healthy 8% increase over the same period last year.
Makeup continued its overall leading role. Total face makeup grew 14% during Q3, inching ahead of eye, lip and nail. Eyebrow makeup kept up its double-digit growth, with sales increasing by 37%. Lip color sales grew by 21%. The nail category, however, experienced a 17% decline.
The summer season was boosted by sun care products, growing 16% compared to Q3 of last year. Sales of in sun products increased by 28%. Facial masks continued to outpace the overall market, with dollar sales increasing by 28%.
Fragrance showed a 2% growth in sales compared to Q3 of last year, with women’s sales increasing by 1% and men’s by 3%. The home scents market grew by 17%, with growth coming from all segments, including its largest ones—candles and diffusers. Fragrance gift set sales grew by 11%.
Karen Grant, global beauty industry analyst, The NPD Group—and a member of Beauty Packaging’s Board of Advisors—said, “What I refer to as ‘tangible beauty,’ with the immediacy of results in appearance and experience, is the force accelerating the biggest trends in prestige beauty today. The demand for ‘tangible beauty’ is driving the merging roles of skincare and makeup, and is also seen in the growing popularity of the home scents market, which reflects the movement to more holistic sensory experiences – beyond just the scent on our bodies.”
Makeup continued its overall leading role. Total face makeup grew 14% during Q3, inching ahead of eye, lip and nail. Eyebrow makeup kept up its double-digit growth, with sales increasing by 37%. Lip color sales grew by 21%. The nail category, however, experienced a 17% decline.
The summer season was boosted by sun care products, growing 16% compared to Q3 of last year. Sales of in sun products increased by 28%. Facial masks continued to outpace the overall market, with dollar sales increasing by 28%.
Fragrance showed a 2% growth in sales compared to Q3 of last year, with women’s sales increasing by 1% and men’s by 3%. The home scents market grew by 17%, with growth coming from all segments, including its largest ones—candles and diffusers. Fragrance gift set sales grew by 11%.
Karen Grant, global beauty industry analyst, The NPD Group—and a member of Beauty Packaging’s Board of Advisors—said, “What I refer to as ‘tangible beauty,’ with the immediacy of results in appearance and experience, is the force accelerating the biggest trends in prestige beauty today. The demand for ‘tangible beauty’ is driving the merging roles of skincare and makeup, and is also seen in the growing popularity of the home scents market, which reflects the movement to more holistic sensory experiences – beyond just the scent on our bodies.”