08.25.16
Baxter of California, a Los Angeles-based men's grooming company, has created a series of humorous videos intended to educate consumers.
The video series is titled "WTF" - aka "WTF Wednesdays." The first video debuted yesterday, and a new one will launch each week on the brand's YouTube channel and social media.
Nathan Puksta, Head of Baxter of California and Baxter Finley Barber & Shop, said, "Baxter of California is on a mission to innovate how men get educated on grooming. We know our core consumer, the Millennial man, resonates with content that entertains him as well as provides factual and relevant information. We are excited to release our groundbreaking "WTF Video Series" as a testament to Baxter of California becoming the prominent resource for all things grooming."
The first video stars comedian Justin Martindale, shown above. Upcoming videos will feature Tobias Jelinek, who most recently appeared as the lead agent in the Netflix hit series "Stranger Things," as well as comedian Karl Hess and actor Jay Ali.
The video series is titled "WTF" - aka "WTF Wednesdays." The first video debuted yesterday, and a new one will launch each week on the brand's YouTube channel and social media.
Nathan Puksta, Head of Baxter of California and Baxter Finley Barber & Shop, said, "Baxter of California is on a mission to innovate how men get educated on grooming. We know our core consumer, the Millennial man, resonates with content that entertains him as well as provides factual and relevant information. We are excited to release our groundbreaking "WTF Video Series" as a testament to Baxter of California becoming the prominent resource for all things grooming."
The first video stars comedian Justin Martindale, shown above. Upcoming videos will feature Tobias Jelinek, who most recently appeared as the lead agent in the Netflix hit series "Stranger Things," as well as comedian Karl Hess and actor Jay Ali.