12.28.15
FORMULA X is launching new nail color collections for 2016 - FormulaX #ColorCurators.
The brand will partner with bloggers, vloggers and more beauty experts, who will personally pick colors for a new limited edition set that will launch each month.
Each curated collection will feature the curator's signature, displayed on the bottle.
The first new curated collection - by Song of Style's Aimee Song - will launch in January 2016 at Sephora and SEPHORA inside J.C. Penney stores. It is shown above.
February's #ColorCurators collection is by Beauty Vlogger Patrick Starrr (shown at left).
In March, lifestyle blogger Emily Schuman of CupcakesandCashmere.com will reveal her color picks.
The brand will partner with bloggers, vloggers and more beauty experts, who will personally pick colors for a new limited edition set that will launch each month.
Each curated collection will feature the curator's signature, displayed on the bottle.
The first new curated collection - by Song of Style's Aimee Song - will launch in January 2016 at Sephora and SEPHORA inside J.C. Penney stores. It is shown above.
February's #ColorCurators collection is by Beauty Vlogger Patrick Starrr (shown at left).
In March, lifestyle blogger Emily Schuman of CupcakesandCashmere.com will reveal her color picks.