Farouk also announced that it will have no further involvement in Trump's Celebrity Apprentice television show. Farouk manufactures CHI and BioSilk hair care brands.
"Farouk Systems does not agree with or endorse the statements recently made by Donald Trump about immigrants," said Farouk Systems CEO, Basim Shami. "Our company is multicultural with people of Latin American descent making up a large percentage of our employees and loyal customers. As a company proudly founded on the concept of coming to the USA in pursuit ofthe American Dream, Mr. Trump's comments do not and will never reflect our company's philosophy or practices."
NBC network has 'dumped' Trump as well.