05.06.15
Bliss says its evolving - and expanding - into a well-being lifestyle brand. And the company is no doubt already partnering with many more global manufacturers and suppliers.
Bliss, which is a division of Steiner Leisure Limited, has plans to launch more than 300 new products that span across multiple categories including tools, color cosmetics & nails, apparel, candles, home fragrance and more beginning September 2015.
The brand says it intends to bring its “spa-oriented well-being DNA” to “touch virtually every aspect of a customer's lifestyle.” The collection will range from $15 for candles to $185 for high-performance skincare tools.
Mike Indursky, president, Bliss, says, ”We've seen two consistently growing, converging global trends of well-being and happiness. Bliss has always been a solution center for consumers looking to enhance their well-being, so the time was right to expand into these categories.
Indursky continues, “Our goal has always been, and continues to be, to make our guests look and feel beautiful, healthy, and happy. Through our expansion, we plan to be the go-to brand for consumers looking to improve their overall well-being."
The entire lifestyle collection will be available at bliss spas nationwide, bliss airport stores, soon-to-be revamped blissworld.com, and its catalog - as well as Kohl's Department Stores and kohls.com. Bliss will work with retailers to showcase the entire line or create highly-curated assortments that best fits the needs of each.
Bliss, which is a division of Steiner Leisure Limited, has plans to launch more than 300 new products that span across multiple categories including tools, color cosmetics & nails, apparel, candles, home fragrance and more beginning September 2015.
The brand says it intends to bring its “spa-oriented well-being DNA” to “touch virtually every aspect of a customer's lifestyle.” The collection will range from $15 for candles to $185 for high-performance skincare tools.
Mike Indursky, president, Bliss, says, ”We've seen two consistently growing, converging global trends of well-being and happiness. Bliss has always been a solution center for consumers looking to enhance their well-being, so the time was right to expand into these categories.
Indursky continues, “Our goal has always been, and continues to be, to make our guests look and feel beautiful, healthy, and happy. Through our expansion, we plan to be the go-to brand for consumers looking to improve their overall well-being."
The entire lifestyle collection will be available at bliss spas nationwide, bliss airport stores, soon-to-be revamped blissworld.com, and its catalog - as well as Kohl's Department Stores and kohls.com. Bliss will work with retailers to showcase the entire line or create highly-curated assortments that best fits the needs of each.