12.12.14
Leslie Blodgett, creator of bareMinerals, has been awarded the 2014 WWD Beauty Inc Visionary of the Year Award.
Blodgett was chosen because she redefined the norm for a beauty company, transforming Bare Escentuals into one of beauty’s biggest success stories ever. She
spearheaded beauty’s first social brand, trailblazing a new age of direct selling. She is also credited with pioneering unconventional marketing tactics, and invented the idea of community with her irrefutable bond with women around the globe.
Earlier this year, Blodgett was also lauded by WWD Beauty Inc as one of ‘Beauty’s Big Ten,’ further recognition of her amazing journey and success in transforming a nearly forgotten Bay Area-based bath & body retailer into a global cosmetic empire.
Blodgett accepted the award at the annual awards ceremony in New York City on December 11, 2014. She said:
“I am beyond honored to receive this prestigious award and I am so proud to have devoted my life to this work. I love this industry. I love what it does for women. I love the people who make it happen: driven people, competitors, innovators who push through barriers and create delightful products, new technology and new ideas that create new realities. At the highest level, this is life-changing work. For the people we serve and also for us.”
Pete Born, Executive Editor of Beauty for WWD, added:
“Leslie Blodgett is a pioneer in the beauty industry who ushered in the age of mineral makeup and envisioned the future concept of community based selling. She is a true visionary whose strategic insights of 17 years ago continue to reverberate today.”
Blodgett was chosen because she redefined the norm for a beauty company, transforming Bare Escentuals into one of beauty’s biggest success stories ever. She
spearheaded beauty’s first social brand, trailblazing a new age of direct selling. She is also credited with pioneering unconventional marketing tactics, and invented the idea of community with her irrefutable bond with women around the globe.
Earlier this year, Blodgett was also lauded by WWD Beauty Inc as one of ‘Beauty’s Big Ten,’ further recognition of her amazing journey and success in transforming a nearly forgotten Bay Area-based bath & body retailer into a global cosmetic empire.
Blodgett accepted the award at the annual awards ceremony in New York City on December 11, 2014. She said:
“I am beyond honored to receive this prestigious award and I am so proud to have devoted my life to this work. I love this industry. I love what it does for women. I love the people who make it happen: driven people, competitors, innovators who push through barriers and create delightful products, new technology and new ideas that create new realities. At the highest level, this is life-changing work. For the people we serve and also for us.”
Pete Born, Executive Editor of Beauty for WWD, added:
“Leslie Blodgett is a pioneer in the beauty industry who ushered in the age of mineral makeup and envisioned the future concept of community based selling. She is a true visionary whose strategic insights of 17 years ago continue to reverberate today.”