10.31.14
Miley Cyrus has collaborated with MAC Cosmetics to create a signature hot pink lipstick and matching lip gloss (MAC's Lip Glass) to help raise money for the MAC AIDS fund. Cyrus will star in MAC's Viva Glam campaign in 2015.
Cyrus tweeted on October 29th:
Every $ from the sales of my #VIVAGLAM will go to @MACAIDSFund to help those affected by HIV!
And in line with the trend for celebs to break news about beauty brands, Cyrus posted the product shot above to her Instagram page.
Like all of MAC's celebrity collaborations, the packaging will stay true to MAC's signature look, with the addition of Cyrus' handwritten signature added as a logo. Perhaps more Cyrus-inspired products will follow.
MAC's latest celeb collaborations include its Brooke Shield's collection, as well as Kelly & Sharon Osbourne.
Want to know more about What Makes MAC Tick? Karen Buglisi Weiler, global brand president of MAC Cosmetics, recently spoke to tCEW members about the brand's strategies and struggles.
Cyrus tweeted on October 29th:
Every $ from the sales of my #VIVAGLAM will go to @MACAIDSFund to help those affected by HIV!
And in line with the trend for celebs to break news about beauty brands, Cyrus posted the product shot above to her Instagram page.
Like all of MAC's celebrity collaborations, the packaging will stay true to MAC's signature look, with the addition of Cyrus' handwritten signature added as a logo. Perhaps more Cyrus-inspired products will follow.
MAC's latest celeb collaborations include its Brooke Shield's collection, as well as Kelly & Sharon Osbourne.
Want to know more about What Makes MAC Tick? Karen Buglisi Weiler, global brand president of MAC Cosmetics, recently spoke to tCEW members about the brand's strategies and struggles.