09.25.14
Benefit Cosmetics has a new campaign about best friends, called 'Wing Women,' kicking off September 26-28th during the brand's National Wing Women Weekend. The new campaign promotes They're Real Mascara and the newly launched They're Real Push-Up Liner.
The weekend begins with a VIP event featuring a pink pop-up Tattoo Parlor in Los Angeles, hosted by actress, Vanessa Hudgens and celebrity tattoo artist, Romeo Lacoste.
The Benefit Tattoo Parlor will also play host to social media maven, Jenna Marbles and a series of celebrity tattoo artists.
Consumers who visit the Tattoo Parlor can choose between "fake" custom-designed, temporary tattoos in partnership with Flash Tattoos - or, real 'ink,' for free. Choose a Benefit branded tattoo and receive a year's worth of They're Real Mascara, They're Real Push-Up Liner, plus a beauty bag filled with one of every single Benefit product.
Other events will take place throughout the weekend in more locations throughout the U.S., and are featured on Benefit's blog.
Aurelian Lis, Benefit's general manager, Americas, commented:
"Benefit has never been shy about pushing boundaries; taking a tongue-in-cheek and oftentimes avant-garde approach to beauty. This national weekend was designed with our millennial consumers in mind, engaging them through social media, with a modern & playful campaign that has laughter at the core."
The weekend begins with a VIP event featuring a pink pop-up Tattoo Parlor in Los Angeles, hosted by actress, Vanessa Hudgens and celebrity tattoo artist, Romeo Lacoste.
The Benefit Tattoo Parlor will also play host to social media maven, Jenna Marbles and a series of celebrity tattoo artists.
Consumers who visit the Tattoo Parlor can choose between "fake" custom-designed, temporary tattoos in partnership with Flash Tattoos - or, real 'ink,' for free. Choose a Benefit branded tattoo and receive a year's worth of They're Real Mascara, They're Real Push-Up Liner, plus a beauty bag filled with one of every single Benefit product.
Other events will take place throughout the weekend in more locations throughout the U.S., and are featured on Benefit's blog.
Aurelian Lis, Benefit's general manager, Americas, commented:
"Benefit has never been shy about pushing boundaries; taking a tongue-in-cheek and oftentimes avant-garde approach to beauty. This national weekend was designed with our millennial consumers in mind, engaging them through social media, with a modern & playful campaign that has laughter at the core."