09.19.14
Wet n Wild is launching its first-ever campaign this week - and an app called "Steal the Look." The app is free for iphone and Android users. It's designed ot help women create specific beauty looks, and find the products to create it.
To promote the new app, the brand enlisted the help of legendary David LaChapelle to direct a television commercial, which will debut on September 22nd during NBC's premiere of The Voice. The commercial includes a voiceover by one of the show's former contestants, Ashley DuBose.
Bill George, President and COO of Markwins International, which owns the wet n wild brand, commented:
"This incredible moment is more than 35 years in the making for wet n wild. We have always had a brilliant and beloved collection of trend-setting colors at the right price point—and now this brand campaign gives us a bold dose of moxie, making us an unstoppable force in the beauty marketplace."
To promote the new app, the brand enlisted the help of legendary David LaChapelle to direct a television commercial, which will debut on September 22nd during NBC's premiere of The Voice. The commercial includes a voiceover by one of the show's former contestants, Ashley DuBose.
Bill George, President and COO of Markwins International, which owns the wet n wild brand, commented:
"This incredible moment is more than 35 years in the making for wet n wild. We have always had a brilliant and beloved collection of trend-setting colors at the right price point—and now this brand campaign gives us a bold dose of moxie, making us an unstoppable force in the beauty marketplace."