09.18.14
Unilever will target football fans in its newest campaign, and the company has recruited ESPN College Football Analyst and SEC Network host Jesse Palmer for its new campaign, "Take Pride in Your Pregame."
Unilver's brands are part of the NCAA's "Official Pregame Products" collection, and include AXE body spray, Dove Men+Care face wash, Degree deodorant sticks, Suave Men shower gel, Clear shampoo, and Vaseline skin lotion.
The new campaign includes pop-up displays in retailers nationwide and features products across the entire Unilever men's personal care portfolio. The displays are designed to help educate and encourage men to develop and maintain grooming habits and will be in stores throughout college football season.
Matthew McCarthy, Senior Director of Men's Grooming for Unilever, commented:
"We know that men are becoming more sophisticated when it comes to grooming, and look for products that tailor to their specific needs. This program gives men a variety of options to choose from all in one place, and there is no better person to lead the program than Jesse Palmer, who knows about pregame grooming rituals as a player and broadcaster."
Unilver's brands are part of the NCAA's "Official Pregame Products" collection, and include AXE body spray, Dove Men+Care face wash, Degree deodorant sticks, Suave Men shower gel, Clear shampoo, and Vaseline skin lotion.
The new campaign includes pop-up displays in retailers nationwide and features products across the entire Unilever men's personal care portfolio. The displays are designed to help educate and encourage men to develop and maintain grooming habits and will be in stores throughout college football season.
Matthew McCarthy, Senior Director of Men's Grooming for Unilever, commented:
"We know that men are becoming more sophisticated when it comes to grooming, and look for products that tailor to their specific needs. This program gives men a variety of options to choose from all in one place, and there is no better person to lead the program than Jesse Palmer, who knows about pregame grooming rituals as a player and broadcaster."