08.26.14
John Paul DeJoria and Jonathan Kendrick co-founded ROK Stars PLC, a consumer products and environmental technologies development company - and they are creating thousands of jobs for women while sourcing the ingredients for the its 'Marula by John Paul Selects' brand.
Marula by John Paul Selects has organized women's collectives in Namibia, Swaziland and Madagascar to wild harvest marula kernels, which the company then cold-presses and converts into highly effective all-natural skin care and cosmetics for sale in the developed world. Creating the products for the brand has already provided income for 4,000 women in Africa - and this figure is set to increase to 20,000 women within the next 2 years.
Pure Marula Facial Oil has a 50% higher antioxidant level than Argan Oil or Grapeseed Oil, the company says, claiming it is more effective against free radicals, which cause premature skin aging.
Jonathan Kendrick commented:
"Marula by John Paul Selects believes in 'compassionate capitalism' as a means to empower people to free themselves from the cycle of poverty that continues to plague many people across Africa.
Kendrick continued, "We pay our partners far more than the national average farm-worker incomes in the countries in which we have set up our women's collectives and, in addition, we adhere to Fair Trade practices while also proving education funds for the children of our partners. In addition, we plan to build schools and to sponsor mobile medical clinics while helping to protect marula trees from deforestation by industrial agriculture concerns."
Within the next 12 months, Marula by John Paul Selects will produce 100,000 kilograms of raw marula oil, increasing to 300,000 kilograms in 2016.
Photo courtesy of JohnPaulSelects.com
Marula by John Paul Selects has organized women's collectives in Namibia, Swaziland and Madagascar to wild harvest marula kernels, which the company then cold-presses and converts into highly effective all-natural skin care and cosmetics for sale in the developed world. Creating the products for the brand has already provided income for 4,000 women in Africa - and this figure is set to increase to 20,000 women within the next 2 years.
Pure Marula Facial Oil has a 50% higher antioxidant level than Argan Oil or Grapeseed Oil, the company says, claiming it is more effective against free radicals, which cause premature skin aging.
Jonathan Kendrick commented:
"Marula by John Paul Selects believes in 'compassionate capitalism' as a means to empower people to free themselves from the cycle of poverty that continues to plague many people across Africa.
Kendrick continued, "We pay our partners far more than the national average farm-worker incomes in the countries in which we have set up our women's collectives and, in addition, we adhere to Fair Trade practices while also proving education funds for the children of our partners. In addition, we plan to build schools and to sponsor mobile medical clinics while helping to protect marula trees from deforestation by industrial agriculture concerns."
Within the next 12 months, Marula by John Paul Selects will produce 100,000 kilograms of raw marula oil, increasing to 300,000 kilograms in 2016.
Photo courtesy of JohnPaulSelects.com