02.20.14
Actor Ryan Reynolds is L'Oreal's new brand ambassador - joining his wife, actress Blake Lively. The couple is L'Oreal's first husband-and-wife duo to sign on as spokespersons.
Reynolds will be representing the L'Oreal Paris Men Expert skin care collection, including the Hydra Energetic range, while Lively is already the face of L'Oreal Paris. But - Ryan is the brand's global spokesperson, which means his ads will most likely only appear in Europe.
Lively's ads, one of which is shown above on the left, appeared in magazines in the U.S. last fall. One of the first photos from Reynolds' campaign is shown on the right.
It's also the brand's tenth anniversary. Cyril Chapuy, International General Manager of L'Oréal Paris, said:
"Both authentic, generous and humorous, Ryan is an incredibly talented actor who is today perfectly man and embodies the values of Men Expert. We are very pleased to welcome, especially as the brand celebrates its 10th anniversary this year! We could not imagine a more beautiful birthday. "
Reynolds' new ad campaign is being shot in both both black and white and color. Reynolds is dressed in a leather jacket and white T-shirt in some, as well as a black shirt, with a serious stare. In other photos, Reynolds is running while wearing a suit and tie.
Prior, Reynolds was the face of the Hugo Boss fragrance for men.
Photo: On right, courtesy of LOreal Paris Men Expert
Reynolds will be representing the L'Oreal Paris Men Expert skin care collection, including the Hydra Energetic range, while Lively is already the face of L'Oreal Paris. But - Ryan is the brand's global spokesperson, which means his ads will most likely only appear in Europe.
Lively's ads, one of which is shown above on the left, appeared in magazines in the U.S. last fall. One of the first photos from Reynolds' campaign is shown on the right.
It's also the brand's tenth anniversary. Cyril Chapuy, International General Manager of L'Oréal Paris, said:
"Both authentic, generous and humorous, Ryan is an incredibly talented actor who is today perfectly man and embodies the values of Men Expert. We are very pleased to welcome, especially as the brand celebrates its 10th anniversary this year! We could not imagine a more beautiful birthday. "
Reynolds' new ad campaign is being shot in both both black and white and color. Reynolds is dressed in a leather jacket and white T-shirt in some, as well as a black shirt, with a serious stare. In other photos, Reynolds is running while wearing a suit and tie.
Prior, Reynolds was the face of the Hugo Boss fragrance for men.
Photo: On right, courtesy of LOreal Paris Men Expert