02.20.14
After several failed attempts of an Avon takeover by Coty, Avon Products, Inc. and Coty Inc. have announced that they have executed a letter of intent regarding a commercial arrangement in which Avon Brazil would market and sell select Coty fragrances and its ancillaries through Avon's 1.5 million independent Sales Representatives in Brazil.
Although the details have not yet been finalized, the apparent intent is for Avon to carry a collection of Coty's celebrity and lifestyle fragrances in the Avon Brochure in Brazil.
According to the companies, Avon's strong direct sales footprint, broad geographic coverage and extensive service model in Brazil will give Brazilian consumers improved access to an expanded portfolio of fragrances. The broad portfolio of Coty's celebrity and lifestyle brands has strong consumer appeal, allowing Avon Representatives to better serve their customers, grow their consumer base and increase their earnings.
The arrangement is subject to final documentation, which the companies plan to complete over the next few months.
Although the details have not yet been finalized, the apparent intent is for Avon to carry a collection of Coty's celebrity and lifestyle fragrances in the Avon Brochure in Brazil.
According to the companies, Avon's strong direct sales footprint, broad geographic coverage and extensive service model in Brazil will give Brazilian consumers improved access to an expanded portfolio of fragrances. The broad portfolio of Coty's celebrity and lifestyle brands has strong consumer appeal, allowing Avon Representatives to better serve their customers, grow their consumer base and increase their earnings.
The arrangement is subject to final documentation, which the companies plan to complete over the next few months.