11.10.08
Reports of a difficult economy don’t seem to have hurt Parlux Fragrances, Inc., which, according to Neil J. Katz, chairman and CEO, invested heavily in carefully targeted advertising, promotional and in-store campaigns, as well as its department store sales force. Net sales for the quarter ended September 30, 2008 are estimated to be $53 million, a 43% increase over the $37 million reported for the same period of the prior year, while net sales for the six months ended September 30, 2008 were estimated at $76 million, compared to $69 million for the comparable prior year period. Domestic department store net sales for the quarter ended September 30, 2008 exceeded net sales for the same period of the prior year by approximately 190%, and include approximately $6.5 million in sales of the new Jessica Simpson fragrance, Fancy, and approximately $1.5 million in sales of the new Paris Hilton fragrance, Fairy Dust.