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Olay's GWP is a Coat, Inspired By Its Packaging
The marketing team at P&G Beauty partnered with Orolay Down to design a bright red winter coat—and the patch emblem on the sleeve is Olay's moisturizer jar.
Marie Redding, Senior Editor
12.01.20
IBC Shell to Showcase Its New Vivaldi Music Pods
Fragrance package is displayed at retail on micro speakers.
05.15.18
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New Perspectives on Cosmetics Packaging at Cosmoprof NA
This year’s B2B beauty show placed an increased emphasis on packaging.
Jamie Matusow, Editor-in-Chief
09.01.17
JP Sampling Shows New Solution
Ten-count multidose wipes come in a resealable foil pouch.
07.19.17
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Supremia Adds Cartoner to Packaging Operations
Equipment expands capabilities for promotional marketing.
06.06.17
Cosmetics
Clinique’s Jane Lauder on Future-Proofing the Brand
The granddaughter of Mrs. Estée Lauder offers insight on shopping across channels and more.
Online Exclusives
Nancy Jeffries, Correspondent
04.06.17
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Cartons, Papers & Boxes Designed to ‘Wow’ Consumers
Secondary packaging in paperboard and plastic ‘sells’ by engaging the consumer through creative structural designs.
Marie Redding, Associate Editor
07.25.16
Sonia Kashuk & Cindy Crawford Join Forces To Present Beauty with Benefits
QVC and CEW will present ‘Beauty with Benefts,’ and recruited Sonia Kashuk and Cindy Crawford as spokeswomen.
04.28.16
Bags
Beauty.com's New GWP is a Stylish Bag By Lela Rose
Lela Rose designed a bag for brides, for Beauty.com's Spring 2016 GWP.
04.26.16
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Beauty.com Debuts Eco-Friendly GWP by Rachel Comey
The circular bag is made from post-consumer materials, which include linen and raffia.
01.21.16
Beauty.com's Latest GWP is the Nudie Beauty Bag
Beauty.com partnered with designer Ryan Roche to create its GWP for fall - the Nudie Beauty Bag.
10.21.15
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Beauty.com Debuts a New GWP for Fall Designed by J.Mendel
The e-commerce site, Beauty.com, has a new GWP - the Vanity Pouch.
09.01.15
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Beauty.com Debuts New GWP, the Neon Milly Bag
...
03.04.15
Beauty.com Debuts GWP Kit Designed by Creatures of Comfort
The new Creatures of Dopp kit is for men and women.
01.21.15
Beauty.com Debuts Product-Filled GWP
The exclusive travel case was designed for the e-tailer by Wes Gordon.
07.08.14
Beauty.com Debuts New GWP
This floral bag by designer Lela Rose Peony floral bag is free with a purchase of $150.
04.29.14
Lilly Pulitzer Designs GWPs for Estee Lauder
The colorful patterns are being used on bags for the second year.
03.20.14
Beauty.com Debuts Designer GWP
The tote bag is filled with prestige product samples.
01.21.14
Beauty.com Launches VIP GWP
The designer bag is filled with over a dozen gifts.
10.23.13
GWP at Beauty.com is a Product-Filled Bag
The online beauty retailer is offering customers this special incentive.
07.09.13
Mini Lipsticks for GWP/PWP
...
11.03.06
Spray Misters for GWP, Travel
...
09.15.06
Breaking News
Unilever to Pay $2 Million for Suave Aerosol Benzene Settlement
E.l.f. Beauty & Tennis Star Billie Jean King Advocate for More Diverse Corporate Boards
Ulta Beauty Focuses on Well-Being for Women & Teens
Ferragamo Launches ‘Signorina Unica’ Fragrance
Sol de Janeiro Launches Limited-Edition Summer Collection
View Breaking News >
CURRENT ISSUE
April/May 2024
Makeup Applicators & Brushes for Superior Product Performance
Metal-Mania: Metal & Metallized Packaging Radiates Luxury
Beauty Experts Assess the Future of Sustainable Packaging
Show Review: Luxe Pack & MakeUp in LA 2023
What’s New in Sustainable Packaging?
View More >