Social Media
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3 Ways Beauty Brands Can Grow Market Share in An All-DTC World
How to adjust strategies for an accelerated shift to digitalSarah Cascone, Director of Marketing, Bluecore 07.25.20
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'Pull Up' Campaign Continues As More Beauty Brands Are Called Out
The Pull Up for Change call-to-action gains momentum, as Uoma Beauty's founder Sharon Chuter leads the #PullUpOrShutUp movement.Marie Redding, Senior Editor 06.15.20
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Calling Attention to Black-Owned Beauty Brands
Beauty editors are supporting the black community by featuring black-owned beauty & wellness brands as Americans protest.Marie Redding, senior editor 06.03.20
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Beauty Brands 'Black Out' To Battle Racial Inequality
Joining the battle against racial injustice, beauty brands support #BlackLivesMatter on #BlackoutTuesday on social media.Marie Redding, Senior Editor 06.02.20
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Beauty Brands Take a Stand & Join the Fight for Racial Equality in America
How beauty brands are promoting racial equality on social media as news feeds go black in solidarity.Slideshows Marie Redding, Senior Editor 06.02.20
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Finding Comfort in Health and Beauty During COVID-19
Content strategist Molly Olson reports on 3 ways that health and beauty brands are providing comfort for consumers during the coronavirus pandemic.Molly Olson, Content Specialist, RangeMe 04.20.20
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Mintel Reports on the Impact of COVID-19 on Beauty Retail
Will the overall shopping experience be forever changed? Tips on how best to re-engage.Lauren Goodsitt, Senior Global Beauty & Personal Care Analyst, Mintel 04.13.20
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6 Things to Know Before You Start an Influencer Marketing Campaign
Are you actually prepared to launch an influencer marketing campaign?Ed East, Founder and CEO of Billion Dollar Boy 04.02.20
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Indie Beauty Expo Launches Resource Center
A new campaign is meant to keep small brands connected and motivated.Beauty Packaging Staff 03.25.20
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Crowdsourcing Influencers— The ‘Insta’ Factor
Attracting influencers at the development process can keep them engaged with your brand.Daniela Ciocan, Founder, Unfiltered Experience 02.05.20
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Skin Care/Sun Care
Clinique Names First-Ever Global Brand Ambassador For Skincare And Makeup
Emilia Clarke, the 'mother of dragons,' stars in her first Clinique skincare campaign for Clinique iD.Beauty Packaging Staff 01.16.20
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Cosmetics
Buxom Recruits Beauty Guru Ash K Holm
Buxom's new celebrity makeup artist, Ask K Holm, says she loves 'Dolly' lip gloss.Beauty Packaging Staff 11.15.19
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Cosmetics
Estée Lauder Launches Its 2019 Pink Ribbon Collection
ELC's Pink Ribbon Campaign features products in pink packaging, and will also raise funds on social media -- no purchase required.Beauty Packaging Staff 10.03.19
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Google Insights into The Beauty Consumer Psyche
Research discloses the top shopping triggers.Online Exclusives Nancy Jeffries, Correspondent 08.22.19
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‘Unfiltered Experience’ Launches July 26-27 in Las Vegas
The pop-up offers a new concept for beauty influencers, brands and consumers.07.01.19
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8 Digital and Beauty Trends in Asia
A look at 8 trends that are impacting the beauty and personal care markets in Asia.Bowen Yang 06.27.19
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Unilever Celebrates 2019 WorldPride NYC
Unilever's brands are celebrating 2019 WorldPride NYC with these partnerships and collaborations.05.30.19
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Cosmetics
Marc Jacobs Beauty Recruits YouTube Makeup Artist
Nikkie De Jager is MJB's first-ever global artistry advisor.01.29.19
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The Instagram Factor
Today's consumers often rely on a single image to make a purchasing decision about a product they’ve glimpsed on social media.Jamie Matusow, Editor-in-Chief 12.13.18
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Design Capabilities
The Incredible Terrible Power of Personality Brands
The commercial opportunities—and dangers—of an eponymous beauty brand.Nick Vaus, Partner & Creative Director, www.freethebirds.com 09.01.18
