Social Media
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Top 10 Beauty Brands in the U.S. for Q1 2022
ColourPop, MAC, and Anastasia Beverly Hills are the top 3 beauty brands in the U.S. for Q1 2022, ranked by Tribe Dynamics for earned media performance.05.19.22
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Top 10 Highest-Ranking Beauty Brands on Social Media
MAC, Eucerin & Bumble and Bumble top the lists of highest-ranking brands in cosmetics, skincare & hair care—here's why.03.24.22
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Beauty 'Flaws' Are a TikTok Trend
Popular TikTok filters include freckles & other beauty "flaws"—but they were always 'in vogue.'Elle Morris, Senior Vice President of Global Strategy at Marks 03.07.22
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Clinique Creates Its First NFT
Its a limited-edition digital representation of its iconic Black Honey—see the video below.10.19.21
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Most Loved Brands—in the US & the World
Talkwalker ranked all types of companies—here are the beauty brands that made the cut.Marie Redding, Senior Editor 06.23.21
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Fragrances
Marc Jacobs Fragrances Hosts Fundraiser on Cameo for the LGBTQIA+ Community
Perfect Marc Jacobs recruited the help of Lance Bass, Amanda Lepore, Chaka Khan & others to help raise funds & spread the message that 'we are all perfect.'06.15.21
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Skin Care/Sun Care
Sun Bum Is Dressing Statues Like Bananas In All 50 States for Skin Cancer Awareness Month
The funny campaign debuts May 1st—and stay tuned for Sun Bum's new Summer of Love collection, featuring a heart logo on its packaging.Marie Redding, Senior Editor 04.29.21
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BizBash Names Unfiltered Experience ‘People's Choice: Best Influencer Event’
Founded by Daniela Ciocan, the event focuses on the DTC business model, and social influencers.Jamie Matusow, Editor-in-Chief 03.03.21
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Top Beauty Brands & More In Cosmetify's Latest Report
The Cosmetify Index reveals the hottest beauty brands, most sustainable, most powerful beauty influencers, rising star brands—and more.Beauty Packaging Staff 01.05.21
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3 Ways Beauty Brands Can Grow Market Share in An All-DTC World
How to adjust strategies for an accelerated shift to digitalSarah Cascone, Director of Marketing, Bluecore 07.25.20
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'Pull Up' Campaign Continues As More Beauty Brands Are Called Out
The Pull Up for Change call-to-action gains momentum, as Uoma Beauty's founder Sharon Chuter leads the #PullUpOrShutUp movement.Marie Redding, Senior Editor 06.15.20
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Calling Attention to Black-Owned Beauty Brands
Beauty editors are supporting the black community by featuring black-owned beauty & wellness brands as Americans protest.Marie Redding, senior editor 06.03.20
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Beauty Brands 'Black Out' To Battle Racial Inequality
Joining the battle against racial injustice, beauty brands support #BlackLivesMatter on #BlackoutTuesday on social media.Marie Redding, Senior Editor 06.02.20
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Beauty Brands Take a Stand & Join the Fight for Racial Equality in America
How beauty brands are promoting racial equality on social media as news feeds go black in solidarity.Slideshows Marie Redding, Senior Editor 06.02.20
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Finding Comfort in Health and Beauty During COVID-19
Content strategist Molly Olson reports on 3 ways that health and beauty brands are providing comfort for consumers during the coronavirus pandemic.Molly Olson, Content Specialist, RangeMe 04.20.20
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Mintel Reports on the Impact of COVID-19 on Beauty Retail
Will the overall shopping experience be forever changed? Tips on how best to re-engage.Lauren Goodsitt, Senior Global Beauty & Personal Care Analyst, Mintel 04.13.20
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6 Things to Know Before You Start an Influencer Marketing Campaign
Are you actually prepared to launch an influencer marketing campaign?Ed East, Founder and CEO of Billion Dollar Boy 04.02.20
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Indie Beauty Expo Launches Resource Center
A new campaign is meant to keep small brands connected and motivated.Beauty Packaging Staff 03.25.20
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Crowdsourcing Influencers— The ‘Insta’ Factor
Attracting influencers at the development process can keep them engaged with your brand.Daniela Ciocan, Founder, Unfiltered Experience 02.05.20
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Skin Care/Sun Care
Clinique Names First-Ever Global Brand Ambassador For Skincare And Makeup
Emilia Clarke, the 'mother of dragons,' stars in her first Clinique skincare campaign for Clinique iD.Beauty Packaging Staff 01.16.20
