'Digital Beauty' will be the topic discussed during a presentation at MakeUp in NewYork on Thursday, September 12th, 10:45 am to 11:30 am. 

Design firm MSLK and its founder, brand strategist and creative director Sheri L. Koetting will moderate a roundtable discussion with a few experts from the digital world -- Kelly Kovack, founder and CEO of Beauty Matter; Laura Brinker, sr. vice president of marketing, Influenster; and Amanda Zajac, vice president of beauty at Stella Rising.  

The panelists will discuss how beauty fans are researching new products online before buying, and they are reviewing products more than ever. Experts will advise how to use technology to clarify your brand value and point of difference -- to connect consumers to the product that is right for their needs.