Color Wave 2020 Unveiled at MakeUp in NewYork


Discover the forecasted hue of 2020.

Cosmetics manufacturers require early color information so they can have time to develop and produce products, which is why the Color Wave project announces one year in advance the hue forecasted to be key for beauty. This gives exhibitors and visitors privileged access to future trends in order to anticipate consumer needs.

The color identified is a result of in-depth study and analysis by our team of global color experts, based on information gathered from a variety of sources ranging from beauty, fashion, art, social media, design, sociology and consumer lifestyle movements.

This year, the hue emerges from the rich chromatic splendor of nature, heralding the turn of a new decade.

The color -- and its applications to your products -- will be presented at MakeUp in NewYork.