MakeUp in NewYork will take place Wednesday and Thursday, September 12th and 13th, at Manhattan’s Center 415, at 415 5th Avenue.

Skip the long lines at the door and register here to get your badge — you will have the option to print it, or show the barcode on your cell phone.

This year’s full schedule features 18 conferences and 23 speakers. Benny Calderone, CIBS president, will welcome conference attendees to the morning sessions on Wednesday, September 12 with opening remarks from 9:30 to 9:40 am.

One not-to-miss highlight: On Thursday September 13th, Peach & Lily’s founder Alicia Yoon will share her story on the highs and lows of being an indie brand in a fast-moving, highly competitive market during the conference, “Surviving and Thriving as an Indie Brand” from 11:45 am to 12:30.

View the full — and newly updated — conference schedule here.