World Wide Packaging Shows New Custom Cosmetic Innovations

09.13.17

Highlights include mini kits, mascara and shadow


WWP’s Lash 180’s ergonomic patented brush and custom formula challenges consumers to lengthen, curl, define and volumize with one swipe. Shaped like a triangle and designed to be held vertically, the brush creates a complete disruption to ordinary mascara applications and will style the lashes 180 degrees to flawless.

The Four Play-Mini Kit is a pocket sized, playful solution. Each kits consists of four long wear lipsticks or four long wear eye liners and can be sold as is or customized with eye shadow, eyeliner, lipstick or  lip liner formulas.  Single shades can be purchased separately.

Inspired by the feminine mystique, the elements of Winsome Warrior eye shadow palette were chosen as a symbol for the strength of a woman to remain beautiful no matter the stressor. The fierce but delicate arrowhead, subtle but strong faux birch wood insert and the soft but intense highly pigmented eye shadows all signify the complex duality that is the woman. Palettes can be sold as is or customized.

WWP says it is quickly emerging as the go-to resource for brands looking to launch new concepts and products into the market. Utilizing its in house design, engineering and product development teams, WWP continues to showcase their out of the box thinking, manufacturing expertise and drive to remain a global leader in the cosmetics arena.

In addition to full turnkey services, WWP provides the cosmetics and personal care industries with a complete range of packaging components, molding in both custom and stock options, as well as tube packaging options — all at competitive prices. 

MakeUp in NewYork Booth No. 297