On the first day of MakeUp in NewYork, Amanda R. Gonzales, makeup industry analyst at The NPD Group, will present the “State of the U.S. Beauty Industry” during a keynote presentation, at 10:20 am through 11:00 am. 

González will discuss an overview of current trends, consumer behavior, and future opportunities for the makeup category. She will also cover market performance and growth drivers.

González is an expert in the prestige makeup category. Her passion for the beauty industry and market research enable her to leverage her keen understanding of analytics and identify trends within the category. She is dedicated to “decoding data” for beauty companies, empowering them to make more informed decisions that impact their business.