Pennellifaro is known for its innovative brushes and applicators. Two of the company’s brushes will be featured on the Innovation Tree at the MakeUp in NewYork show.

Ecosophy is its collection that features brushes in several sizes that have with sustainable features — including recycled handles made using 100% renewable energy.

The Origami Prisma collection features brushes that have a pre-shaped, ergonomic head. The brush head’s unusual angular shape was “sculpted like a mold around the face,” the company says, to fit perfectly around every curve. It allows for an easier application of foundation makeup.

The supplier will also be talking to visitors about its Dermocura line of innovative synthetic fibers.

MakeUp in NewYork Booth No. 227