Don’t Miss the Keynote, ‘The Aura of Luxury’

05.15.18

Dr. Bryce Rutter, founder of Metaphase, will speak on Thursday.


If you’re planning to attend Luxe Pack New York, don’t miss the Keynote on Thursday at 2 p.m. when Dr. Bryce Rutter will talk about “The Aura of Luxury.”

Rutter will discuss “going beyond superficial aesthetics of a product's design to measure and calibrate the visual and haptic signatures that generate pleasurable and rich emotional connections for the customer.”

He says there are ways to come up with a set of design cues and characteristics that define “luxury” for a specifc target customer, which are often generationally distinct — and then find ways to incorporate them into the packaging. “The goal is to create a seamless luxury brand experience,” Rutter says, “from the product to the packaging.”

Attend: Thursday, May 17th, 2 p.m. to 2:45 p.m.