Cosmoprof North America (CPNA) is introducing a series of new initiatives, including a partnership with ‘Ready to Beauty’— the industry’s first global think tank for multicultural entrepreneurs and brands.

The collaboration will be the first of many, CPNA’s organizers say and will lay the foundation for a deeper understanding of the economics of the Black/African American beauty market.

Liza Rapay, head of marketing at CPNA says, “Our team is dedicated to understanding the issues of diversity, inclusion and their cultural impact on economics…to help the beauty industry become more inclusive, diverse and economically equitable.”

CPNA’s annual Tones of Beauty showcase debuted in 1995 to give niche and emerging brands of color a “show-within-a-show” space, showcasing “black and brown” beauty.

This year, the sixth edition of the Tones of Beauty showcase is curated by Corey Huggins, founder and managing director of Ready to Beauty—so be sure to stop by.