08.01.22
Casual dining brand, Applebee’s, has partnered with makeup and skincare brand, Winky Lux, to launch Saucy Gloss – a collection of four lip glosses inspired by Applebee’s wing sauces.
“Applebee’s is known for first dates and wings – which are one of our most popular menu items,” said Applebee’s chief marketing officer Joel Yashinsky. “So, we partnered with the development team at Winky Lux to create these lip glosses inspired by four of our most popular wing sauces. Find your perfect shade and spice up your date night by adding a little bit of that Applebee’s flavor to make each kiss even more craveable with Saucy Gloss.”
The glosses come in four “hot & saucy flavors,” each representing a variety of Applebee’s fan-favorite wings:
"We are so excited to partner with Applebee's in such an unexpected way,” said Natalie Mackey, co-founder and CEO of Winky Lux. “What could be more genuine and fun than spicing up a kiss with our delicious Saucy Gloss!”
Saucy Gloss is available now online at Winky Lux’s website.
“Applebee’s is known for first dates and wings – which are one of our most popular menu items,” said Applebee’s chief marketing officer Joel Yashinsky. “So, we partnered with the development team at Winky Lux to create these lip glosses inspired by four of our most popular wing sauces. Find your perfect shade and spice up your date night by adding a little bit of that Applebee’s flavor to make each kiss even more craveable with Saucy Gloss.”
The glosses come in four “hot & saucy flavors,” each representing a variety of Applebee’s fan-favorite wings:
- Get Me Hot Buffalo: Creamy coral that packs “hot buffalo spice.”
- Sweet Chile Kiss: Deep rich red kissed with a hint of fine golden chile specks.
- Be My Honey Pepper: A golden honey-spiced gloss with shimmering flecks.
- Honey BBQ-T: A shiny, smoky barbecue hue with a side of honey sweetness.
"We are so excited to partner with Applebee's in such an unexpected way,” said Natalie Mackey, co-founder and CEO of Winky Lux. “What could be more genuine and fun than spicing up a kiss with our delicious Saucy Gloss!”
Saucy Gloss is available now online at Winky Lux’s website.