07.25.22
Johnson & Johnson Consumer Health has introduced Vivvi & Bloom, a new skin & hair care brand for babies and toddlers developed to be intentionally simple through its “purposeful ingredients, purposeful mission, and purposeful science.”
The Vivvi & Bloom brand was co-created and designed to meet the expressed needs of Millennial and Gen-Z parents and caregivers to streamline their baby care routine.
"We believe that no one is more in tune with what they need to help their little ones grow and thrive than the parents and caregivers who nurture them each day," said Duda Kertész, president, U.S. Skin Health at Johnson & Johnson Consumer Health. "Consistent with our consumer-first focus, we worked with our 'Village' of diverse caregivers to understand their unique needs which inspired all areas of Vivvi & Bloom from the brands' name, mission and charitable collaboration to the brands' introductory product range and benefits."
Based on the feedback of The Village, Vivvi & Bloom comes to market centered on three key attributes parents say they seek most in baby care products:
Simple: Parents want natural ingredients they can trust.
Vivvi & Bloom products are verified by the Environmental Working Group (EWG), an organization that protects environmental health by changing industry standards. The products contain simple and nature-inspired ingredients, including responsibly-sourced shea butter, and clinically proven formulas. Products are formulated without parabens, sulfates, dyes, phenoxyethanol, silicones or phthalates. The wash products include tear-free formulas. Vivvi & Bloom is vegan, hypoallergenic, pH-balanced and not tested on animals.
Proven: Parents want functional products that really work.
Vivvi & Bloom products are clinically proven to be gentle and safe on all skin tones and hair types. The brand is pediatrician-tested, dermatologist-tested and ophthalmologist-tested.
Positive: Parents want a brand that reflects their ideals and gives back to their communities.
Through their partnership with Newborns In Need, Vivvi & Bloom perpetuates positivity in baby care. This unique charity was chosen by directly by the Village members. Newborns In Need's powerful mission is to help take care of babies through volunteers who provide care necessities to agencies and hospitals that serve premature, ill or impoverished infants in the United States.
Made with responsibly sourced shea butter and natural origin cleansing agents to gently cleanse without drying. The tear-free formula has been tested on sensitive skin and helps prevent dryness. Available in fragrance and fragrance-free versions.
Vivvi & Bloom 2-In-1 Face & Body Whip Lotion
Made with responsibly sourced shea butter and a natural origin prebiotic (an ingredient known to support skin's natural lipid production), this lotion helps make baby's skin more resilient. It provides 48-hour hydration for baby's skin, helping parents simplify their baby's moisturizing routine. Available in fragrance and fragrance-free versions.
Vivvi & Bloom 2-In-1 Scalp & Body Massage Oil
Made with sunflower oil and coconut oil, this fast-absorbing formula is clinically tested on sensitive skin and ideal for baby massages and removing dry flakes on the scalp. Available in a fragrance version.
Vivvi & Bloom is now available nationwide online and at partner retailers Walmart, Amazon, buybuy BABY, HEB, Meijer, Rite Aid and Wegmans.
The Vivvi & Bloom brand was co-created and designed to meet the expressed needs of Millennial and Gen-Z parents and caregivers to streamline their baby care routine.
"We believe that no one is more in tune with what they need to help their little ones grow and thrive than the parents and caregivers who nurture them each day," said Duda Kertész, president, U.S. Skin Health at Johnson & Johnson Consumer Health. "Consistent with our consumer-first focus, we worked with our 'Village' of diverse caregivers to understand their unique needs which inspired all areas of Vivvi & Bloom from the brands' name, mission and charitable collaboration to the brands' introductory product range and benefits."
Based on the feedback of The Village, Vivvi & Bloom comes to market centered on three key attributes parents say they seek most in baby care products:
Simple: Parents want natural ingredients they can trust.
Vivvi & Bloom products are verified by the Environmental Working Group (EWG), an organization that protects environmental health by changing industry standards. The products contain simple and nature-inspired ingredients, including responsibly-sourced shea butter, and clinically proven formulas. Products are formulated without parabens, sulfates, dyes, phenoxyethanol, silicones or phthalates. The wash products include tear-free formulas. Vivvi & Bloom is vegan, hypoallergenic, pH-balanced and not tested on animals.
Proven: Parents want functional products that really work.
Vivvi & Bloom products are clinically proven to be gentle and safe on all skin tones and hair types. The brand is pediatrician-tested, dermatologist-tested and ophthalmologist-tested.
Positive: Parents want a brand that reflects their ideals and gives back to their communities.
Through their partnership with Newborns In Need, Vivvi & Bloom perpetuates positivity in baby care. This unique charity was chosen by directly by the Village members. Newborns In Need's powerful mission is to help take care of babies through volunteers who provide care necessities to agencies and hospitals that serve premature, ill or impoverished infants in the United States.
Launch Products
Vivvi & Bloom 2-In-1 Wash & Shampoo Cleansing GelMade with responsibly sourced shea butter and natural origin cleansing agents to gently cleanse without drying. The tear-free formula has been tested on sensitive skin and helps prevent dryness. Available in fragrance and fragrance-free versions.
Vivvi & Bloom 2-In-1 Face & Body Whip Lotion
Made with responsibly sourced shea butter and a natural origin prebiotic (an ingredient known to support skin's natural lipid production), this lotion helps make baby's skin more resilient. It provides 48-hour hydration for baby's skin, helping parents simplify their baby's moisturizing routine. Available in fragrance and fragrance-free versions.
Vivvi & Bloom 2-In-1 Scalp & Body Massage Oil
Made with sunflower oil and coconut oil, this fast-absorbing formula is clinically tested on sensitive skin and ideal for baby massages and removing dry flakes on the scalp. Available in a fragrance version.
Vivvi & Bloom is now available nationwide online and at partner retailers Walmart, Amazon, buybuy BABY, HEB, Meijer, Rite Aid and Wegmans.