07.22.22
Dr. Squatch is launching limited edition Crypto Cleanse bar soap—and is minting three NFT’s in partnership with artists Nychos and CryptoDads.
Dr. Squatch is a fast-growing men’s natural soap and personal care company.
The banana-scented Crypto Cleanse bar soap is inspired by the cryptocurrency trend. "With the launch of this bar, we are seamlessly blending elements of entertainment and education in two areas that today's cultural zeitgeist cares about: personal care and cryptocurrency," said Josh Friedman, Chief Marketing Officer at Dr. Squatch.
The brand will give away its three NFTs to three lucky sweepstakes winners, along with a $500 gift card to the brand’s website. The three winners will be randomly selected.
The Crypto Cleanse sweepstakes runs from July 22 - August 5. Each winner will win a custom-sourced minted NFT with a unique rendering of the Dr. Squatch "Squatch" logo in their own individual style.
The brand is also partnering with Aerial to track and offset the carbon emissions created when minting NFTs.