07.27.22
Blo Blow Dry Bar is expanding—with new locations in Virginia and Texas.
The blow dry bar franchise has announced the signing of a multi-unit agreement with an existing franchisee that will mark its debut in Virginia and expansion in Texas.
With this agreement, Blo Blow Dry Bar continues to extend its growth with over 140 locations across the U.S. and Canada.
Spearheading growth in Virginia and Texas is Blo franchisee Velma McMillan, a former Mary Kay employee with an undergraduate degree in Business Administration and a Master's in Marketing. A frequent guest to Blo herself, McMillan wanted a location closer to home—so she became a franchisee and opened her first location in Rockwall, Texas.
Patrick Pantano, vice president, Franchise Development, Blo Blow Dry Bar, comments, "We're excited to enter Virginia and reach a new demographic in Texas as we build off the momentum we saw in 2021. Velma is a proven, passionate franchisee and we're confident she will keep building off the success of her first location.”
Blo Blow Dry Bar combines a sophisticated design with a fun environment for guests upon their arrival, during, and after their services. Blo also offers makeup services from expert artists. The Blo brand goes beyond beauty, and is “strategically positioned to meet growing customer demands within the wellness and self-care industries,” the company says.
Vanessa Yakobson, CEO of Blo Blow Dry Bar, adds, "Our proven business model, strong culture, and exceptional franchisees allows for great growth opportunities.”