Luxe Pack New York Celebrates 20 Years

Luxe Pack New York is celebrating 20 years at its next edition on May 10-11 on Manhattan’s West Side. Returning to Hall 3 at the Javits Center, the b2b event will showcase luxury packaging for cosmetics, fragrances and other CPG products. 

Visitors will have the opportunity to meet with 190 leading primary and secondary premium packaging suppliers, including 64 first-time exhibitors, showcasing the latest packaging innovations.
A new event takes place at the show this year—the Beyond Beauty Lightning Lane. Beginning at 11am each day near the show’s main entrance, join a guided tour of the show floor while stopping to meet with a few select exhibitors. Participants will be encouraged to “explore packaging beyond the obvious” to find inspiration for new ideas.  

The Exploratorium is back on the show floor this year, showcasing the newest materials, shapes, colors and textures to inspire your next package. Stop by the “sensorial zone” to interact with tactile materials on display. 

Experts will lead an interactive AI-powered packaging design demonstration, showing how to integrate the technology into your workflow. Attendees will see first-hand how AI can generate game-changing concepts. Moderator Evelio Mattos, founder and host of the podcast “Package Design Unboxd” will moderate the discussion. Speakers are Liz Morris, global brand and supply chain manager at Tiffany & Co., and Lisa Russac McDonough, director of print production at Coty. 

Don’t Miss the 2 Keynote Presentations

Luxe Pack NY will feature two keynote presentations. Tom Szaky, TerraCycle, will deliver a keynote on May 10th at 2pm titled “What’s Next with Packaging Legislation and What Does it Mean for the Industry?” He will shed some light on the upcoming Extended Producer Responsibility (EPR) legislation and what it will mean for manufacturers and brands if required to be responsible for packaging at the end of a product’s life.

On May 11th at 2pm, Joy Hoover, entrepreneur and consultant, will speak about “Human Centered Design: The Future of Packaging.” Hoover will speak about Millennials and Gen Z, discussing their purchase motivations and what’s driving their brand loyalty.

Sustainability and “Green” Packaging Are a Focus

Developing luxurious packaging that is more sustainable is a key issue in the beauty industry and the focus of several conferences and events at Luxe Pack NY. The session, “How Eco-Design Can Pave the Way for Sustainable Packaging in the Future” includes Ame Igharo, senior director of sustainability strategy at Ulta Beauty, and Marcial Vargas-Gonzalez, innovation strategy lead at Quantis. They will give insight into what’s at stake in empowering package designers with the right tools to make the most sustainable choices.

Attend the “In Green” award ceremony on May 10th at 4pm in the conference room, celebrating excellence in eco-friendly packaging. Diana Verde Nieto, co-founder and CEO of Positive Luxury will host the event, and Beauty Packaging’s Jamie Matusow will serve as one of the judges. Get a closer look at the submissions in the new awards display.