Turnkey’s Role in the Post-Covid Beauty Renaissance

Beauty brands are increasingly turning to turnkey and contract manufacturing service providers to help them nimbly navigate through a still-evolving, post-Covid beauty landscape with the goal of getting the next big thing in the hands of beauty lovers ASAP. 

One of the biggest trends impacting the current beauty and personal care segments is the flurry of new celebrity and social media influencer brands. Everyone wants a piece of the action. Actors Scarlett Johannson, Idris Elba, Brad Pitt and Courtney Cox, singer John Legend and even retired pro-football player Michael Strahan have attached their names to personally inspired skincare brands. There have also been cosmetics launches from Gwen Stefani, Vanessa Hudgens and model Kate Moss, plus haircare debuts from Priyanka Chopra Jonas and La La Anthony.

Indie and established beauty brands need innovation and speed to market to help claim their own piece of the beauty industry alongside that star power. Enter turnkey and contract service providers. With a laser-like focus on cutting edge packaging and formulating trends and an ability to handle some or all of a brand’s formulating and packagin