Jamie Matusow, Editor-in-Chief04.29.22
It may have been two of the coldest days of the year in Southern CA—with uncharacteristic warnings of black ice and snow flurries—but as the crowd stood bundled up in hats and parkas outside the LA Convention Center on February 23 and 24, spirits were high. It was time to get back to in-person business after the two-year hiatus caused by Covid-19. Both exhibitors and attendees at the co-located Luxe Pack LA and MakeUp in LosAngeles event were raring to network, collaborate and go! Attendees arrived from Chicago, New York and Florida—but most were LA-centric.
Event organizers reported a total of 4,183 attendees; 76 exhibitors for LPLA; 99 for MULA. Educational sessions were jam-packed throughout the two days.
Participants’ warm embrace of the show did not surprise Sandra Maguarian, MakeUp In show director. She told Beauty Packaging, “After a successful MakeUp in Paris last
October, we were sure we’d see the same enthusiasm in the U.S. What a wonderful time we spent together with suppliers and brands! Innovations and new projects were back with a lot of new ideas to build the future of beauty: less water
Event organizers reported a total of 4,183 attendees; 76 exhibitors for LPLA; 99 for MULA. Educational sessions were jam-packed throughout the two days.
Participants’ warm embrace of the show did not surprise Sandra Maguarian, MakeUp In show director. She told Beauty Packaging, “After a successful MakeUp in Paris last
October, we were sure we’d see the same enthusiasm in the U.S. What a wonderful time we spent together with suppliers and brands! Innovations and new projects were back with a lot of new ideas to build the future of beauty: less water
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