Jamie Matusow, Editor-in-Chief04.29.22
Nativa SPA, a body care brand from Brazil, has launched in the U.S. as part of the Boticário Group (the 31st largest beauty company in the world), introducing its proprietary technology in what it calls “the unrivaled beauty powers of pure, nutrient-rich quinoa.”
Nativa SPA’s plant-based, 100% vegan, cruelty-free, and unique product line is formulated with quinoa, the ancient super-grain rich in Omegas 3, 6 and 9 and antioxidants. The brand says it harnesses a patented process to extract deep hydrating and firming properties of quinoa from the Andes region, blending ancient wisdom and modern technology.
Through extensive research, Nativa SPA says it “has developed an innovative distillation process to extract the purest oil possible.” From the formulations to the sensory experiences, the brand says it embodies its Brazilian heritage and focuses on daily holistic wellness.
The Nativa SPA U.S. portfolio includes its core hero SKUs—Quinoa Firming Body Lotion ($25), which also has a refill pouch ($18); Body Oil ($23) and Hand Cream ($15). A “Starter Kit” ($12) allows consumers to test and try an array of blends—all of them filled with 100% pure quinoa oil.
While most know of quinoa as a superfood, the inspiration to bring the ingredient into the cosmetic world came from Boticário Group’s founder, Miguel Krigsner, who says quinoa is now Nativa SPA’s most coveted, baseline ingredient and the “secret to its international success.”
Nativa SPA reports that it sells one item every second internationally. The brand is currently available in many parts of the world, including Latam, Europe, the UAE and Japan, and is now ready for purchase on its e-commerce site and available to ship across the U.S.
Going forward, the brand says it is committed to “a significant annual investment in research and development.”
With sustainability at the forefront, the packaging is made of 100% post-consumer recycled plastic (PCR). The bottles and caps can be easily recycled curbside, while pumps, tubes, and refills can be recycled through the TerraCycle Program. The brand also developed refills that give the lotion bottle a second life, using 78% less plastic than the regular bottle. In addition, 1% of brand profits goes toward nature conservation projects.
More info: www.shopnativaspa.com
Nativa SPA’s plant-based, 100% vegan, cruelty-free, and unique product line is formulated with quinoa, the ancient super-grain rich in Omegas 3, 6 and 9 and antioxidants. The brand says it harnesses a patented process to extract deep hydrating and firming properties of quinoa from the Andes region, blending ancient wisdom and modern technology.
Through extensive research, Nativa SPA says it “has developed an innovative distillation process to extract the purest oil possible.” From the formulations to the sensory experiences, the brand says it embodies its Brazilian heritage and focuses on daily holistic wellness.
Core Hero Products
The Nativa SPA U.S. portfolio includes its core hero SKUs—Quinoa Firming Body Lotion ($25), which also has a refill pouch ($18); Body Oil ($23) and Hand Cream ($15). A “Starter Kit” ($12) allows consumers to test and try an array of blends—all of them filled with 100% pure quinoa oil.
While most know of quinoa as a superfood, the inspiration to bring the ingredient into the cosmetic world came from Boticário Group’s founder, Miguel Krigsner, who says quinoa is now Nativa SPA’s most coveted, baseline ingredient and the “secret to its international success.”
Nativa SPA reports that it sells one item every second internationally. The brand is currently available in many parts of the world, including Latam, Europe, the UAE and Japan, and is now ready for purchase on its e-commerce site and available to ship across the U.S.
Going forward, the brand says it is committed to “a significant annual investment in research and development.”
Packaging Is 100% PCR
With sustainability at the forefront, the packaging is made of 100% post-consumer recycled plastic (PCR). The bottles and caps can be easily recycled curbside, while pumps, tubes, and refills can be recycled through the TerraCycle Program. The brand also developed refills that give the lotion bottle a second life, using 78% less plastic than the regular bottle. In addition, 1% of brand profits goes toward nature conservation projects.
More info: www.shopnativaspa.com
