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    Features

    Striving for Next-Level ‘Clean & Green’ Beauty

    Beauty brands and retailers aim to clear up confusion over ‘clean' and 'green,’ as suppliers offer cleaner product formulations and more sustainable packaging

    Striving for Next-Level ‘Clean & Green’ Beauty
    Beautycounter, a leader in clean beauty, aims to have all of its products in sustainable packaging by 2025.
    Striving for Next-Level ‘Clean & Green’ Beauty
    Coty relaunched Kylie Cosmetics with clean formulas and sustainable packaging.
    Striving for Next-Level ‘Clean & Green’ Beauty
    HCP’s Echo Refill Jar
    Striving for Next-Level ‘Clean & Green’ Beauty
    Arbonne’s new aluminum shampoo and conditioner bottles have recyclable pumps.
    Striving for Next-Level ‘Clean & Green’ Beauty
    Beautycounter’s Think Big All-In-One Mascara
    Striving for Next-Level ‘Clean & Green’ Beauty
    SeaCliff Beauty developed Jazmine Beauty’s SPF moisturizer.
    Striving for Next-Level ‘Clean & Green’ Beauty
    ICS worked with Biossance to develop the tube made from sugarcane for its Squalane + Rose Vegan Lip Balm.
    Striving for Next-Level ‘Clean & Green’ Beauty
    PakLab worked with Amazon to launch its Belei Retinol Refining Moisturizer in a jar with an airless pump.
    Striving for Next-Level ‘Clean & Green’ Beauty
    CTK’s WaterFUL Balm, which moisturizes without D4, D5, or D6
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    Marie Redding, Senior Editor08.23.21

    Mirror mirror on the wall, who has the cleanest formulas of all? And the most sustainable packaging?

    A magic mirror might be the simplest way to answer those questions, for both consumers shopping for “clean” beauty products and brands that are looking for supplier partners.

    The market for “clean” beauty products is expected to rise to $11.6 billion in 2027, growing at a CAGR of 12.07% from 2020, according to Brandessence Market Research, yet there is no industry standard to define “clean.” The definition seems to vary depending on who you ask, and keeps changing. (Plus, there are recent studies that report greater concerns over harmful ingredients such as PFAS, and a move for new legislation.)

    As for sustainable packaging, it can get even more complex. There are so many options, plus a slew of factors to consider regarding material t

    Continue reading this story and get 24/7 access to Beauty Packaging for FREE


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