MakeUp in NewYork’s team is thrilled to welcome back visitors to the show on September 22nd and 23rd at Manhattan’s Javits Center. The b2b event brings together beauty industry executives and suppliers to discover the latest innovations in skincare and makeup.

Organizers say that the newest cosmetic formulations and packaging solutions will be on display, and visitors will have the opportunity to meet with top suppliers. Exhibitors include APC Packaging, Cosmopak, Faber-Castell Cosmetics, Mana Products, Lumson, Pure Beauty Labs, Taiki and more.

'IT' Product Innovation Winners Will Be Announced

MakeUp in NewYork’s team tested more than 48 innovations in formulation, full-service solutions, accessories, and packaging to select this year’s IT Product winners.

The winning innovations will be on display at the show.

Discover Upcoming Beauty Trends

MakeUp in NewYork is partnering with Cosmetics Inspiration & Creation, an international trend forecasting and consulting agency, to give visitors a glimpse of upcoming product innovations. Beauty trends will be presented during four “Beauty Talks” events.

The four trends that will reinvent beauty, according to Cosmetic Inspiration & Creation, are:

• Radical Traceability
• Eco-Celebration
• ‘Healthification’
• Unleashing Freedom

At the show, beauty specialists will walk visitors through its Inspiration Bar to discover “disruptive textures, surprising effects, and delicious smells,” organizers say.

Safety First

MakeUp in NewYork is following the Center for Disease Control’s guidelines to implement safety measures. Face masks must be worn by all attendees, and large gatherings at booths will be discouraged.

Visitors will find wider aisles to allow for physical distancing, a touchless onsite registration process, new plexiglass shields, and plenty of hand sanitizer.

Pre-register today.