Joanna Cosgrove, Contributing Editor07.21.21
We’re beginning to see the light at the end of a long COVID tunnel and the beauty industry is slowly ramping back up to pre-pandemic production levels. But backlogs, wait lists and shipping delays abound, and for pressing beauty and personal care launches, swift access to packaging is critical. The solution? Stock packaging. Now more than ever, it has become an important, go-to option for brands across the CPG spectrum, and thanks to an increasing array of decorating options, brands can add their personal touch with specialty embellishments and finishes while staying on time and on budget.
According to Mark Bellard, president, Siloa, stock packaging delivers on two time-sensitive fronts: There are no tooling investments and no mold delays. “Customers are able to build a brand on a lower budget and a faster schedule using graphics to give their stock package its identity,” he says. “They can also work on the design aspects from actual physical samples which can help the creative process reach an entirely accurate conclusion with
According to Mark Bellard, president, Siloa, stock packaging delivers on two time-sensitive fronts: There are no tooling investments and no mold delays. “Customers are able to build a brand on a lower budget and a faster schedule using graphics to give their stock package its identity,” he says. “They can also work on the design aspects from actual physical samples which can help the creative process reach an entirely accurate conclusion with
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